Whether you’re writing an essay to apply for admission to university, graduate school or the fellowship that will help take your career to the next level, your job is the same: demonstrating to the decision-makers that you’re the person to choose.

Emphasize outcomes

“Sometimes we focus on things we’ve done” — an initiative or a job we undertook — “but we don’t talk about what  the result of that was,” said executive coach Patty Beach, who is a managing partner of Leadership Smarts. By describing the tangible benefits created by your previous work, you can overcome what Beach calls the “’So what?’ factor,” which leaves the decision-makers uncertain whether your work had any measurable value or not.

Remember three things

Beach suggests thinking about three things before writing an essay: what you’re good at (your natural and cultivated talents), what you’re passionate about (the area to which you’ll direct your talents), and how what you’re applying for will help further your goals. “If you can effectively communicate those three things, you put yourself in the best position to be selected.”

Enough but not too much

Shawn Abbott, dean of admissions at New York University, has seen more than enough admissions essays to know what works when it comes to selling yourself to an admissions board. He suggests limiting your personal statement to one page. “Admissions officers are reading hundreds, if not thousands, of applications. We have to be able to read quickly, and you want to capture our attention. One page is enough.”

Think before you share

Abbott also advises giving thought to what parts of your worldview to emphasize in a personal essay. “Avoid the three taboos: politics, religion and sex,” Abbott advised. “We don’t really want to read about your … boyfriend or girlfriend.” There may be different taboos for you to avoid for different types of applications, so think hard about what they might be before you put pen to paper.