Шесть студентов и студенток из разных стран мира – что у них общего? Все они приехали в американский университет по обмену на один семестр. Они будут изучать английский язык, культуру США, будут специализироваться в своей области. Эта серия Ежедневных диалогов посвящена жизни студентов в течение семестра в американском вузе. Диалоги рассчитаны на владеющих английским языком на среднем или более высоком уровне.
Студентки Люсия и Яна обсуждают составление бизнес-плана.
Lucía: Why are you writing a business plan, Jana?
Jana: Well, Akinyi and I were talking about startups. And one day I hope to engineer a product to sell. So I’ll need a business plan.
Lucía: How do you know what to write in your business plan?
Jana: Akinyi gave me a business plan template.
Lucía: And what goes into a business plan?
Jana: If you read the executive summary, you will know!
Lucía: What exactly is an executive summary?
Jana: It’s like a detailed table of contents. It emphasizes the key issues in the business plan.
Lucía: And what are the key issues?
Jana: There’s a lot to consider! You need to think about the target market — who you want to buy your product.
Lucía: That makes sense.
Jana: Of course, the plan discusses the product or service your company will offer. It should also include your marketing and sales plans – how you plan to advertise and sell the product.
Lucía: This seems like a lot of work.
Jana: It is. There’s more to include, but most time-consuming for me is the financial data. I’m an engineer, not an accountant. A business plan needs to include information about funding and even some future financial data.
Lucía: Well, let me know when you’re finished. I’d love to read it!
Слова и выражения.
A business plan is a document that describes in detail the future plans of a business and how the business will achieve its goals. [Бизнес-план.]
A startup is a company working to solve a problem that doesn’t have a clear solution; it is a new business. [Стартап.]
The word engineer used as a verb means to plan, design or build something. As a noun, engineer means a person who designs and builds machines, engines, bridges and other things. [Разрабатывать (глагол), инженер (имя сущ.)]
A product is something that is made or grown to be sold, usually in large quantities. [Товар, продукт, изделие.]
A template is something that is used as an example or model in order to create a similar thing. [Образец.]
An executive summary is a short document that summarizes a longer one. The executive summary of a business plan summarizes the contents of the plan. [Аннотация.]
A table of contents is an organized list of the parts of a book or document. [Оглавление.]
A target market is a particular group of people who will most likely buy a certain product or service. [Целевой рынок.]
Marketing and sales plans are written documents that describe the ways a company plans to advertise and sell a product or service. [Маркетинг сбыта.]
To advertise means to tell people about a product or service and encourage them to buy it. [Рекламировать.]
Financial data is information related to a company’s financial (relating to money) status. [Финансовые показатели.]
Funding is money to be used for a specific purpose, such as starting a business. [Финансирование.]
Хотите совершенствоваться в английском языке? Наши материалы вам помогут.
Вебсайт American English предлагает разнообразные бесплатные ресурсы для учащихся и преподавателей английского языка. Учебные материалы также можно найти на ежедневно обновляемой странице American English Facebook.
Ежедневные диалоги разработаны старшим сотрудником отдела программ английского языка Хейди Холланд (Бюро по делам образования и культуры Государственного департамента США).
