Make the perfect pitch…and get your business into the big leagues

A lot of people have good ideas, but it takes more than ideas to start a business. You need money. That’s why knowing how to effectively present, or “pitch,” your business idea to an investor is important.

Investors can be your friends, family members, neighbors, other entrepreneurs, banks or wealthy individuals who can provide financial backing. Whoever they are, you need to convince them that investing in your idea will earn them money in return.

Not sure where to begin? Successful entrepreneur Faysal Sohail shares his tips for pitching a business to potential investors. His advice is just as important outside the boardroom, whether you’re applying for a microloan, starting a crowdfunding campaign or meeting potential business partners.

For more on how to turn your idea into a successful business, take part in Global Entrepreneurship Week. As a participant, you can connect to people and organizations from more than 140 countries who can help you achieve your goals through the E-Mentor Corps, an initiative launched by the U.S. State Department.