英语日常会话：制定商务计划 [含声频]

来自世界不同地方的六位学生在美国相遇。他们都是交换学生，到美国大学就读一个学期，学习英语，了解美国文化，同时修专业课程。英语“日常会话” (Everyday Conversations)系列围绕这六位学生在美国的经历展开。这套材料适于中级或中级以上英语水平的学生使用。

在今天的对话中，两个学生（Lucía and Jana）探讨如何写商务计划。

Lucía: Why are you writing a business plan, Jana?

Jana: Well, Akinyi and I were talking about startups. And one day I hope to engineer a product to sell. So I’ll need a business plan.

Lucía: How do you know what to write in your business plan?

Jana: Akinyi gave me a business plan template.

Lucía: And what goes into a business plan?

Jana: If you read the executive summary, you will know!

Lucía: What exactly is an executive summary?

Jana: It’s like a detailed table of contents. It emphasizes the key issues in the business plan.

Lucía: And what are the key issues?

Jana: There’s a lot to consider! You need to think about the target market — who you want to buy your product.

Lucía: That makes sense.

Jana: Of course, the plan discusses the product or service your company will offer. It should also include your marketing and sales plans – how you plan to advertise and sell the product.

Lucía: This seems like a lot of work.

Jana: It is. There’s more to include, but most time-consuming for me is the financial data. I’m an engineer, not an accountant. A business plan needs to include information about funding and even some future financial data.

Lucía: Well, let me know when you’re finished. I’d love to read it!

让我们来学习一些词语（也可阅读英文解释）：

A business plan：商务计划/方案，即一份详细描述未来经营方案以及达到目标的步骤的文件。

A startup： 致力于在探索中发展的新创公司

当engineer用作动词时，意思是策划；设计建造。 用作名词时，engineer  的意思是工程师。

A product ：产品

A template：模板，样板

An executive summary ：概要，综述

A table of contents：目录

A target market ：目标市场，市场对象

Marketing and sales plans ：宣传和推销产品/服务的计划

To advertise ：做广告

Financial data：有关公司财务状况的信息

Funding ：用于某一具体目的——如创办企业——的资金；融资

有兴趣听更多英语对话吗？请浏览“英语学习”专题网页。